Full-Stack Media Ecology

Year: 2020

Lots of new off-site Activity

Hey folks!

I know it looks like not much has happened here lately, but that’s because I’ve been working on lots of larger projects.

First and foremost: I’m very pleased to take on the responsibilities of Journal Production Manager and Associate Editor for The New Explorations Journal out of the University of Toronto. This peer-reviewed academic journal assumes the mission statement of Marshall McLuhan and Ted Carpenter’s original Explorations journal. We also run a regularly-updated blog (linked to above) to which I’ve been contributing new writings!

But what about the podcast?

I’ve had lots of ideas about what to do with Life in the Foam. However, once again, I haven’t been inactive. The New Explorations Journal also has a podcast which has already released three episodes (at the time of this posting).

When the next copy of the journal …

McLuhan’s Milieu—Bergson on Machinery

When Marshall McLuhan mentions Henri Bergson at all, it is in a dismissive tone. The reasons why are simple enough. McLuhan was a Thomist inspired by Jacques Maritain, a fellow convert to Catholicism and student of Bergson at The Sorbonne. Bergson’s philosophy of Creative Evolution(1907 in French)—of a rising spirit of change and time coursing through and animating material nature—had at first inspired Maritain out of the nihilism which the otherwise mechanical, scientistic and secular curriculum of the University of Paris had instilled in him. After graduation, however, Maritain fell deeply into the writings of St. Thomas Aquinas and subsequently retrieved Thomism for the 20th century with a harsh critique of his beloved professor’s secular spiritualism in 1913.

Here we have it then; the most thorough-going, most intelligent anti-intellectualism,—Bergsonian anti-intellectualism,—compromises and destroys man’s freedom just as much as the intellectualism of Parmenides, Spinoza, Leibnitz and Hegel. Let us realize that intelligence alone can correct intelligence and that if we wish to cure the soul of the false intellectualism of Spinoza and Hegel, which measures being upon thought and to which the dogmatism of our pseudo-savants bears but a faint and crude resemblance, there is only one means, only one remedy: authentic intellectualism,—submission to the real,—which measures thought upon being.

Jacques Maritain, Bergsonian Philosophy and Thomism (English 1955), pg 266

At issue was the way in which Bergson, after diagnosing the Western malaise as a reliance on logic, rational thinking, and the mechanization of solid objects in fixed Newtonian space, prescribes a surrender or immersion into the constant changing flow and spirit of time and flux. The result would inevitably be, according to Maritain, a failure of rightly-fitting being in the world, owing to a lack of the sufficiently matured or oriented intellectual capacity necessary to rightly embody one’s sense of things. The development of the mature human as described by Aquinas would be forestalled, perpetually contingent upon constant reaction to material conditions.

The Bergsonian theory, moreover, does not escape the drawbacks of dualism, for in it soul and body form an accidental whole, not an essential whole; in it man cannot be regarded as a being composed of a body and a spiritual soul, but only as a soul making use of a body in order to act, and it is the soul by itself alone which would constitute the first subject of action, the human person in the metaphysical sense of the word, if the person could subsist in it.

On the other hand, the Bergsonian theory has all the drawbacks of monism, for it admits between soul and body only a difference of degree or intensity, not a difference in nature; since, according to Bergson, we go by continuous transitions from spirit to matter, since matter is only “inverted psychic,” since the sole reality is becoming, pure change, concrete duration, now ascending, now descending, now concentrated, now diluted, since in short opposites are identical with one another and all is in everything.

Opposites are thus made identical: instead of showing how the soul and the body, while fundamentally distinct, constitute one single and same being, and how opposites harmonize, Bergsonian metaphysics, in fact, seek progressively to attenuate one of the opposites and then the other, to the point that, by scarcely perceptible transitions, one passes on to some notion which is not properly suited to either, but in which each of them disappears. There they are then, placed in continuity and in fact identified; they no longer appear to be anything but different degrees of the same thing (which is not thing, but rather action). This is the way that Bergson identifies body and soul in a certain extensivity, intermediate between the inextended and the extended, in a certain tension, intermediated between quality and quantity, in a certain spontaneity and a certain contingency between freedom and necessity.

Jacques Maritain, Bergsonian Philosophy and Thomism (English 1955), pgs 237-238

This prediction anticipates N. Katherine Hayles’ retrospective description of the Post Human condition—as being strangely spliced into cybernetic feedback circuits—by over ¾ of a century. Regarding Bernard Wolfe’s 1952 novel Limbo (concerning war in a society of cyborgs) she writes:

Limbo edges uneasily toward [Donna Haraway’s cyborg-]subjectivity and then only with significant reservations. Instead of a circuit, it envisions polarities joined by a hyphen: human-machine, male-female, text-marginalia. The difference between hyphen and circuit lies in the tightness of the coupling (recall Wiener’s argument about the virtues of loose coupling) and in the degree to which the hyphenated subject is transfigured after becoming a cybernetic entity. Whereas the hyphen joins opposites in a metonymic tension that can be seen as maintaining the identity of each, the circuit implies a more reflexive and trans formative union. When the body is integrated into a cybernetic circuit, modification of the circuit will necessarily modify consciousness as well. Connected by multiple feedback loops to the objects it designs, the mind is also an object of design. In Limbo the ideology of the hyphen is threatened by the more radical implications of the cybernetic splice. Like Norbert Wiener, the patron saint of Limbo, Wolfe responds to this threat with anxiety.

N. Katherine Hayles, How We Became Post Human (1999), pg 114

In another post we will get into another critic of Bergson by whom McLuhan was greatly influenced: Percy Wyndham Lewis.

The 1955 re-issue of Maritain’s Bergsonian Philosophy and Thomism contains an extensive introduction apologizing for the severe tone of a book written in brash, youthful rebellion against Bergson’s popular influence at the turn of the century. It also includes an added chapter addressing Bergson’s later book, Two Sources of Morality & Religion (1932). Of it, Maritain writes

One fine day, without any notices in the press, without informing any one, not even the author’s closest friends, after twenty-five years of anticipation, the work was published. A classic from the day it appeared, it smashed the narrow framework of the rationalist, idealist and sociologist ethics, or pseudo-ethics; it outlined an ethics which does not shut man in on himself, but reveals and respects in him (and in this the title of the book is remarkably appropriate) the well-springs of moral experience and of moral life. He affirmed in magnificent language, and with new emphasis, that humanity and life can be loved effectually only in Him who is the Principle of humanity and life; he recognized, if not the absolute truth of Christianity, on which he withheld judgement, at least the unique value and transcendence of the fact of Christianity. (pg 326)

In his chapter on dynamic religion, Bergson studies Greek mysticism, Oriental mysticism, the Prophets of Israel, Christian mysticism, and at the conclusion of this study he considers himself justified in saying that Christian mysticism alone has reached real achievement. (pg 328).

An ethics of the cosmic type cannot possibly dispense with a system of the world; the universe of freedom presupposes the universe of nature and fulfills a wish of the latter: I must know where I am and who I am, before knowing, and in order to know, what I should do. All that is fundamentally true; on all that Bergson and Saint Thomas are at one. But it is immediately obvious that the problem now shifts ground and relates to the validity of that metaphysics and system of the world proposed for our consideration. Is the world, as Bergson believes, a creative evolution? Or is it, as Saint Thomas believes, a hierarchy of growing perfections? Is man’s intellect capable of attaining being, and does it consequently possess a power of regulation over life and action so that, as Saint Thomas Aquinas puts it, reason is the proximate rule of human acts? Or indeed is that which keeps man in contact with reality, with the dynamic élan that constitutes the secret of the real, is that, as Bergsonism would have it, a sort of instinct, as it were a vital inspiration, which runs through us from the depths of our souls, an instinct which emotion, above all, is apt to stir into action, to awaken? In each case, clearly enough, the edifice of ethics will be differently constructed. We are grateful to Bergson for having founded his ethics in a metaphysics; but we must note that the metaphysics is the metaphysics of the élan vital, and that the metaphysics of the élan vital does not take into account many essential truths.

Jacques Maritain, Bergsonian Philosophy and Thomism (English 1955)

In Two Sources, Bergson makes some observations regarding mechanism which undoubtedly anticipate Marshall McLuhan’s understanding of technology as extensions of being. Within the continuity of his own work, Bergson here makes clear what forces are fashioning the “accidental whole” which Maritain and Hayles describe above:

Nature, in endowing us with an essentially tool-making intelligence, prepared for us in this way a certain expansion. But machines which run on oil or coal or “white coal”, and which convert into motion a potential energy stored up for millions of years, have actually imparted to our organism an extension so vast, have endowed it with a power so mighty, so out of proportion to the size and strength of that organism, that surely none of all this was foreseen in this structural plan of our species: here was a unique stroke of luck, the greatest material success of man on the planet. A spiritual impulsion has been given, perhaps, at the beginning: the extension took place automatically, helped as it were by a chance blow of the pick-axe which struck against a miraculous treasure under-ground. Now, in this body, distended out of all proportion, the soul remains what it was, too small to fill it, too weak to guide it. Hence the gap between the two. Hence the tremendous social, political and international problems which are just so many definitions of this gap, and which provoke so many chaotic and ineffectual efforts to fill it. What we need are new reserves of potential energy—moral energy this time. So let us not merely say, as we did above, that the mystical summons up the mechanical. We must add that the body, now larger, calls for a bigger soul, and that mechanism should mean mysticism. The origins of the process of mechanization are indeed more mystical than we might imagine. Machinery will find its true vocation again, it will render services in proportion to its power, only if mankind, which it has bowed still lower to earth, can succeed, through it, in standing erect and looking heavenward.

Henri Bergson, Two Sources of Morality & Religion (1932), pg 267

McLuhan’s Milieu: Hannah Arendt on Existenz

In a May 1946 letter to Felix Giovanelli, McLuhan points out the poetry in the placement of an experimental atomic reactor pile mentioned in a scientific report.

That it should be situated symbolically in a football stadium is too perfect. American sport, the artistic imitation of American business. Our great emotional educator and indicator.

You see, American business, excluded form the lib. arts curriculum conquered the college for all that. The dialectically organized curriculum omits all emotional education. That is entirely in the hands of the symbolic stadium. You see how perfectly this ties up with the “real life” of the outside world—the alumni. Lethal nostalgia and revenge on the pedagogues. From outside the school the business man conquers the curriculum. What need to fool with actual courses?

I have all this stuff on slides. Show the entire interaction of all levels of our wake-a-day and dream lives. The areas of consciousness, though, are now pin points. Just a mind here and there struggling against freeze-sleep. Sent it as a book to Reynall Hitchcock but haven’t heard from them. Embraces the entire business of Existenz by anticipation.

As I move through these correlations you can see why I crave the materials provided by [Cyril] Connolly and Existenz. I begin to see deeper into the consciousness of Poe and Faulkner. Their rage is relatively noble. Rooted in a community born in the decadence of the Greek revival they were peculiarly alive to the impact of technology. Invalid or Dying from their inception, they had the hyper-awareness of the sick-man for his enemies. Disgust with themselves was mounted on disgust with their external foes. Inner exhaustion was called on to fight an empty robot. A nightmare of nullity. And yet symbolically in such as [Allen] Tate and [Cleanth] Brooks, a note of modest confidence in renewal of the human condition. Not the abstract assertion of such a possibility as in [Lewis] Mumford the urbanite, but the quiet cultivation of a positive grammatica. Stirrings, however dim, of a genuine culture. Knowledge and supply of a real pabulum. That’s where, I too, take my stand. The view is horrible, but the garden is there too.

The Letters of Marshall McLuhan, pg. 184

A week later he gives some constructive criticism to Walter Ong regarding a published piece in which Ong compare Reader’s Digest to a circus run by P.T. Barnum.

Now a word about your essays. The America papers were good but your analysis would have been better for a closer view of the typical items. In fact, you yourself would have been shocked had you taken even the very best items and considered them closely. I mean with regard not only to their structure and texture but with a view to their assumptions about audience. The whole function of thought and entertainment embedded in that mag. can be a parabola of the most profound contemplation. (Have you seen the last 2 issues of Partisan Review?) But I am being though with you were Walter only because its the only point at which I can be of help to you.

The Letters of Marshall McLuhan, pg. 186

The McLuhan’s Milieu feature will take a deep dive into the archives of Partisan Review, which is available online for free thanks to the Howard Gotlieb Archival Research Center at Boston University. To start that journey, let’s consider a possible origin or catalyst for McLuhan’s 1946 craving for material on Existenz. Looking at the two issues mentioned to Ong, we find that it could very well be creditable to an essay appearing in the first, written by one of the magazine’s many prolific contributors: What is Existenz Philosophy? by Hannah Arendt. (PDF)

As distinct from existentialism, a French literary movement of the last decade, Existenz philosophy has at least a century-old history. It began with Shelling in his late period and with Kierkegaard, developed in Nietzsche along a great number of as yet unexhausted possibilities, determined the essential part of Bergson’s thought and of the so-called life-philosophy (Lebensphilosophie), until finally in postwar Germany, with Scheler, Heidegger, and Jaspers, it reached a consciousness, as yet unsurpassed, of what really is at stake in modern philosophy.

Hannah Arendt, ‘What Is Existenz Philosophy?’, Partisan Review 1946 No. 1

Arendt provides a broad overview of philosophical history following the destruction of the unity of Being by Immanual Kant, “the true, if also clandestine, founder of the new philosophy: who has likewise remained till the present time its secret king.”

More depends than is commonly supposed in the history of secularization on Kant’s destruction of the ancient unity of thought and Being. Kant’s refutation of the ontological proof of God destroyed that rational belief in God which rested on the notion that what I can rationally conceive must also be; a notion which is not only older than Christianity, but probably also much more strongly rooted in European man since the Renaissance. This so-called atheising of the world—the knoweldge, namely, that we cannot prove God through reason—touches the ancient philosophical concepts at least as much as the Christian religion. In this atheised world man can be interpreted in his “abandonment” or in his “individual autonomy.” For every modern philosopher—and not only for Nietzsche—this interpretation becomes a touchstone of philosophy.

Hannah Arendt, ‘What Is Existenz Philosophy?’, Partisan Review 1946 No. 1

Arendt dedicates a particularly long section of the essay to explaining the major points of Martin Heidegger’s philosophy, such as Existenz/Dasein, and throwness/Geworfenheit. To this, she contrasts the work of Karl Jaspers:

From an historical point of view, it would have been more correct to have begun the discussion of contemporary Existenz philosophy with Jaspers. The Psychologie der Weltanschauungen, first printed in 1919, is undoubtedly the first book of the new “school.” On the other hand, there was not only the external circumstances that Jasper’s big Philosophie (in three volumes) appeared some five years after [Heidegger’s] Sein und Zeit, but also, more significantly, the fact that Jaspers’ philosophy is not really closed and is at the same time more modern. By modern we mean no more than that it immediately yields more clues for contemporary philosophical thinking. There are such clues, naturally, also in Heidegger, but they have the peculiarity that they can lead either only to clues for polemic or to the occasion of a radicalization of Heidegger’s project—as in contemporary French philosophy. In other words, either Heidegger has said his last word on the condition of contemporary philosophy or he will have to break with his own philosophy. While Jaspers belongs without any such break to contemporary philosophy, and will develop and decisively intervene in its discussion.

Hannah Arendt, ‘What Is Existenz Philosophy?’, Partisan Review 1946 No. 1

Arandt’s essay is worth reading in full, so I’ll close with a question which you might find the answer to while reading it.

In a 1978 letter to the Editor of the Toronto Star, McLuhan proffered his own definition of the philosophic tradition of Husserl and Heidegger—what Arendt is calling Existenz—in regards to classifying Roland Barthes:

As for Barthes, he is a “phenomenologist”—that is, one who tries to see the patterns in things while also playing along with the dominant theory of his world.

Personally, I prefer to study the pattern minus the theory.

Letters of Marshall McLuhan, pg. 549-540

How did McLuhan come to that definition? That is, what is he communicating by defining Phenomenology/Existenz in those terms?

McLuhan’s Milieu: The Herd of Independent Minds (1948)

In his unpublished work The New American Vortex, Marshall McLuhan included in the first book a piece entitled The Case of the Missing Anecdote. The first three pages of its ten-page typescript are crossed out in pencil, and scribbled across the top are instructions to “Skip to the top of page 4.”

It’s funny to think that, were Vortex ever published, the reader thus might not learn that this chapter began as a response to a very-famous column in the September 1948 issue of Commentary Magazine. It will be our first retrieval in this New Explorations Weblog feature series: McLuhan’s Milieu. This series will link to full, archived copies of literary articles cited by Marshall McLuhan in his published and unpublished work, as well as articles which illuminate art criticism and historical commentary of the modernist age.

New York art critic Harold Rosenberg will feature heavily in McLuhan’s Milieu. Our first look at his extensive career will be a piece whose title has become an oft-used cliché in discussion of mass media:

Read the original 1948 article on CommentaryMagazine.com

The “mass” experience and recording of an historical event necessarily differs from each individual’s own private experience and recollection. Rosenberg cites a contemporary who writes, “For most American intellectuals, the Communist movement of the 1930’s was a crucial experience,” and responds:

Warshow is able to state flatly that this was “crucial” only because he is discussing “the” Communist experience as a mass event. Yet from this point of view, it seems that Marxism in the United States became a renunciation or negation of experience, a plunging of the individual into mass inertia, precisely because he yielded himself up to the general intellectual “climate.” There wasn’t any significant group experience of Communism in America except in the negative sense, and this is one of the main reasons why people ran away from it. Then why talk about it as “crucial”? Or, better still, why not talk about some other kind of experience? Because since it happened to an historical “us” it seems to Warshow most significant: “It is for us what the First World War and the experience of expatriation were for an earlier generation. If our intellectual life is stunted and full of frustration,1 this is in large part because we have refused to assimilate that experience . . . never trying to understand what it means as part of our lives.” ([Rosenberg’s] italics.)

Harold Rosenberg, The Herd of Independent Minds, Commentary Magazine Sept. 1948

In turn, McLuhan zeroes in upon Rosenberg’s identification of the “renunciation or negation of experience, a plunging of the individual into mass inertia” and elaborates:

Mr. Rosenberg made no guesses about the source of such mental compulsion. I would personally suggest that it rises from the Kantian and Hegelian notion of the world as Idea and of the ‘manifold of experience’ as a blind chaos which we know and order only by our concepts. If things are inaccessible to reason, if they are not themselves radiant with intelligible forms which nourish the mind (as they are for example in the hylomorphic philosophy) then intellectual abstractions manufactured by the mind itself are the only things we know and offer the sole basis for social and artistic communication.

Marshall McLuhan, The Case of the Missing Anecdote, The New American Vortex Book I

And in Rosenberg’s quite off-hand, passing reference to Finnegans Wake as a more relateable rendition of his own individual anachronistic and fragmented memories of the 1930s than recorded, popularized “mass” experiences, McLuhan finds the opportunity to explain the origins of Joyce’s technique in his kinship to the French Symbolist poets.

Certainly Joyce (also Flaubert and Baudelaire) never made any concessions to the debased existence which surrounded him. But never for a moment did he entertain the attitude of Mr. Warshow that debased or mass culture “was a standing threat to one’s personality, was in a sense a deep humiliation”. Such an attitude is only possible to the prisoners of the concept for whom a conflicting set of concepts is a threat to the integrity of their own.

Flaubert, Baudelaire, and Joyce were often nauseated by but never alienated from the mass culture of their time. And the patient contemplation which they directed towards its every form and facet was rooted in the awareness that it was deeply related both to themselves and the nature of the real. Ulysses was already a work in which the alienation of the “artist” showed the illusions which Stephen had to banish before he could be either a man or an artist. So far as that book goes Joyce exhibits the prisoners of the concept as prisoners only of illusion, since they are all alike, seen to be embedded in a reality which unites them in spite of themselves. And it is a reality of the manifold of ordinary experience which is available as nutriment for everybody in any time or place.

Marshall McLuhan, The Case of the Missing Anecdote, The New American Vortex Book I

McLuhan’s typescript goes on, in its unredacted portion, to explain how the recording of “ordinary experience”—that is, experience of what he eventually comes to term “the human scale”—had been overlooked by American writers in the 1920s and 30s. Private notes, observations, and anecdotes were not being meticulously kept and filed by artists whose responsibility it was to record their every fleeting perception of the mundane objective scene in analogical just-proportion to both themselves and the whole.

Baudelaire knew that the “significance of an experience”, and this is the whole of the matter, does not reside in the poet, the thing, or the larger reality but in the ratio between the three. And there I think we should find the solution to the Case of the Missing Anecdote.

Marshall McLuhan, The Case of the Missing Anecdote, The New American Vortex Book I

The result was a paucity of raw materials from which to construct believable private experiences of historical events in novels and histories of those eras, increasing mass-susceptibility to retro-active possession by a retconned memory of “shared” experience.

Today, do we not let raw recordings stand-in for our own private experiences and impressions in our lives which, should we take the time to record them freshly in words, might serve as necessary material for the human-scale anti-environment necessary to oppose personality-obliterating mass dreams and media-rewritten memories?

The Corporate Mob

The simultaneity of electric communication creates an environment of togetherness for users. By using these media, individuals are irresistibly collectivized through its content. Individuals whose bodies are scattered across the habitable face of the planet get the uncanny sense of being in the same place, creating shared memories in common and, thus, share in common identity. Having traveled together, the result is a tribalism which is called—quite pointedly—mass. Communing in the same shared electric body, mass audiences are the dominant subject of 20th century history: it is the mediums of press, radio, and television which unite the developed world.

The innate sense of belonging, or co-involvement in a group is palpable. And yet today we find that sense of electric interrelation artificially mis-interpreted, pigeonholing our modern tribal identity into statistically-quantifiable, superficial signifiers.  The source of our feeling of belonging to …

1995 – Neil Postman on Marshall McLuhan

After Marshall McLuhan’s passing in 1980, educator and lifetime New Yorker Neil Postman became the central figure in the field which has come to be known as Media Ecology.

Through his work both in founding Media Ecology as a graduate program and in authoring many of its key texts, such as Amusing Ourselves to Death, Technopoly, and Building a Bridge to the Eighteenth Century Postman taught generations growing up late in the age of television—during the early rise of microcomputers—to use enlightenment values in carefully and consciously assessing the potentials and morality of modern technology through consideration of his six questions, which are:

1. What is the problem to which this technology is the solution?

2. Whose problem is it?

3. Which people and what institutions might be most seriously harmed by a technological solution?

4. What new

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